What is Caret?

Definition

Caret is an AI product workspace for founders and product managers. You capture user feedback, notes, and market research; Caret analyzes that memory, surfaces strategic insights, and helps you decide what to build next—with reasoning you can review.

Core capabilities

• Captures — feedback, notes, reviews, competitive signals, and documents stored as project memory
• Insights — patterns and risks derived from that memory, with inspectable reasoning
• Opportunities — candidate product moves evaluated against evidence and constraints
• Briefs — decision documents that state what to build next, why now, and supporting evidence
• Ask — questions answered from your project context rather than generic web knowledge

What Caret is not

• Not a general-purpose chatbot
• Not a full project-management or issue-tracking suite
• Not a roadmap presentation tool for large enterprise portfolio planning

When to use Caret

Use Caret when decision quality is the bottleneck: many inputs, unclear priorities, and no durable record of why the previous release was chosen. If you only need task tracking, a simpler tool is sufficient.

FAQ

Is Caret a chatbot?

No. Caret is a product workspace with persistent project memory. It analyzes your captures and produces insights, opportunities, and decision briefs grounded in your own research—not open-ended answers from the public web.

Who is Caret for?

Founders and product managers who need evidence-backed prioritization, especially when they lack a large product organization or want clearer decision records.

What problem does Caret solve?

Teams accumulate feedback and notes across many channels, then still struggle to decide what to build next. Caret turns that memory into structured insights and recommendations you can inspect.